People want to donate to a worthy cause and often rely on a personal referral to help them choose the charity. A great way for CFCA sponsors to provide that personal reference is through something called an ìelevator speech.î
Volunteers Daffy and Dick Shaw present a sponsorship folder to a friend.
An elevator speech is a message you can deliver in the amount of time it normally takes to ride an elevator between floors ñ about 30 seconds.
Itís a way to gather your thoughts about a cause that is important to you and be prepared to respond to those who want to help.
For example, Maine resident Nancy Hill decided to become a CFCA sponsor because of a 30-second conversation with a FedEx delivery person on a routine stop.
The delivery person casually mentioned her sponsorship and invited Nancy to check out CFCA. Nancy did, and soon afterward became a sponsor.
Take a moment to write a sentence or two answering these three questions:
- What is the problem?
- How does CFCA help solve this problem?
- What can the listener do to help?
This is your elevator speech. Hone it by practicing it aloud until it feels natural and comes from your heart.
You can inspire someone to learn more about the benefits of sponsorship just by mentioning that you are a sponsor. And it only takes 30 seconds of your time!
Example: “Poverty isnít just difficult, itís dehumanizing and doesnít give people the chance to live up to their God-given dignity. Being a CFCA sponsor gives me the opportunity to be part of the solution and gives my sponsored child a chance to live up to their true potential. If you want to be part of the solution, please look at the folders I have and sponsor a child, youth or aging person in need.”
Sample of a message to share in an email†or through social media: “Christian Foundation for Children and Aging is an international sponsorship organization that helps families living in poverty in 22 developing countries.
I am a CFCA sponsor and I really like knowing that my monthly contribution of $30 provides basic necessities for my sponsored friend and family while helping them create a better future.
Helping someone through sponsorship costs less than $1 a day, or the cost of a cup of coffee. If you have ever thought about sponsoring someone in need, I encourage†you to take a look at CFCA by visiting their website at†www.hopeforafamily.org and choosing a child to†sponsor online.”
Want to share your elevator speech with us? We’d love to hear from you! Feel free to comment on this post about how you describe CFCA and its work to your friends and family.